A Comparison of Ecolodge Patrons' Characteristics and Motivations Based on Price Levels: A Case Study of Belize

Kwan, Pia and Eagles, Paul and Gebhardt, Amber (2008) A Comparison of Ecolodge Patrons' Characteristics and Motivations Based on Price Levels: A Case Study of Belize. Journal of Sustainable Tourism, 16 (6). pp. 698-718. ISSN 0966-9582

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    Ecolodges are an increasingly popular accommodation form. This study determined the demographic and trip characteristics, as well as the travel motivations of ecolodge patrons at three different price levels: budget, mid-price and upscale. Six ecolodges were studied in the Cayo District of Belize. Of 480 questionnaires distributed at the ecolodges, 331 valid surveys were returned (68.9% response rate). The clients of the Belizean ecolodges had some demographic characteristics similar to those of ecotourists found in other studies: middle-aged, highly educated, and employedwith high levels of income. This study found consistency amongst the three groups in the most important travel attraction motives, with tropical forests and wilderness/undisturbed nature ranked highest by all groups. The study also showed consistency amongst the three groups with regards to travel social motives, with learn and explore nature the top-ranked social motive by all groups. The study found significant differences amongst the price levels on many variables, including: age, country of residence, education, employment status, income, party composition, trip length, length of stay at the ecolodge and level of ecolodge experience. There were important differences found in travel motivations and the importance of ecolodge attributes. The mid-price group was the hardest to please; they wanted a lower price, yet desired the quality, services and programmes of the upscale group.

    Item Type: Peer-reviewed Journal Article
    Related URLs:
      Unique ID or DOI: 10.1080/09669580802397129
      Publisher: Multilingual Matters & Channel View Publications
      Keywords: Belize, ecolodge, ecotourism, motivations, travel characteristics
      Subjects: (F) People and the Environment > (FB) Resource Use
      (Z) Other or Unspecified
      Publication Sources: (3) Other Source > (3C) Other Universities
      Date Deposited: 14 Dec 2010 16:09
      Last Modified: 20 Jan 2011 14:26
      URI: http://eprints.uberibz.org/id/eprint/1119

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